Technology brings a fair amount of automation to any organization that chooses to use it. One of the most popular ways that automation is used is by sending emails. Automated emails can be used in support of nearly any action your business takes, but there are questions whether some of them actually offer the value you think. Today, we discuss some of the pros and cons of automated emails. 

While it can be too easy to assume that specialized software, like customer relationship management (CRM) software is reserved exclusively for massive companies, there are a lot of benefits that small businesses can see from using it. Let’s take a look at some of these benefits now.